Rocket Espresso harnesses UK coffee and cycling boom
AUTHORS TIM HAMMOND & RUSS DOWNING / CYCLE ESPRESSO / PUBLISHED: NOV-10-2021
Rocket Clubhouse is a new brand created by Rocket Espresso UK to capitalise on the growth of cycle cafes.
The growth of cycling and the love of speciality coffee has created the perfect landscape for a new breed of cycle stores across the UK.
Russ Downing, ex British cycling champion and Rocket Espresso UK co-owner sees huge potential in helping existing cycle store owners capitalise on the love cyclists have of good espresso.
Everyone knows I like a good cup of coffee, and with my cycling background I’m really excited to be part of this exciting new opportunity to capitalise on the growth of cycle cafes.
— Russ Downing
Rocket Espresso UK Distributor
A new brand called ‘Rocket Clubhouse’ has been setup to launch a range of Rocket popups that cycle store owners can easily add to their existing stores. In doing so they also become part of a network of stores for cyclists to find while out and about on a ride.
“As the existing UK distributor of leading brand, Rocket Espresso we plan to capitalise on its unique identity within the cycling community by inviting cycle stores to have a Rocket popup within their store. Our mission is to bring more Rocket Espresso machines into cycle stores across the UK.
— Tim Hammond
Rocket Popups
Popups will feature a commercial Rocket Espresso machine to serve coffee to their customers ahead of a ride or during a bike fit, and a consumer Rocket machine to demo to those wanting their own ‘Rocket at home’.
Alongside this will be a supply of Rocket Club Beans. An optional portable Rocket machine can be used for mobile popups during a ride.
“This is a great opportunity for cycle stores, as it really puts them on the map to benefit from the cycling cafe boom. It can also bring them new revenues from sales of Rocket Espresso machines for the home, as its a brand we know cyclists really love.
— Russ Downing
Rocket Rides
We’ll soon be inviting cycle stores to join the Rocket Clubhouse network, get setup with their Rocket popup and then join me on one of several Rocket Rides with some of our other Rocket Espresso ambassadors across the UK.
Expect a call from me soon and let’s ‘Rocket fuel’ your Cycle store business.
Russ.
The company’s mission is to be the leading brand of cycle cafes, that operate both within existing cycle stores or cafes, but also as new franchised retail stores and mobile outlets.
Russ Downing is Ex a Professional Rider for Team GB and Team Sky along with over teams across the world. His career span over 20 years becoming British champion numerous times. Russ was the first British individual winner for Team Sky in 2010 along with numerous other victories. It's no secret that coffee has been keeping him fuel throughout his career ...
